Fritz is the Vice Chairman of The Rock-It Company, and the President of Luxury Goods. Managing both the Fine Art business at DIETL and the Luxury Automotive business at CARS. He is focused on streamlining our commercial and operational activities and enhancing our foundation for future growth into other luxury goods products and geographies. Under his leadership the DIETL and CARS brands have come together in multiple ways, most notably at Monterey Car Week.

Prior to taking on his responsibilities as President of Luxury Goods, Fritz was the President of DIETL. He founded DIETL in 1991, and under his leadership, Dietl has grown from a two-person office at the JFK airport into the largest fine art forwarder and most respected service provider in the industry. A dedicated worker since he was 16, Fritz is a serial entrepreneur who is relentless in his pursuit of business success. Over the years, he has started 14 companies, 11 of which are currently operating profitably.

Fritz feels at home with his coworkers, whom he considers family. He enjoys solving complex challenges for clients and is committed to innovation, ensuring that his services remain fresh and ahead of competitors. A family man at heart, Fritz’s favorite pastime is spending time with his wife and children.